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Your AI sales team that never forgets a lead

Reach deploys AI agents that text and email your leads at scale, holding real conversations, qualifying every buyer, and booking appointments around the clock.

See how it works

Every lead you already pay for, funneled into Reach automatically

CarGurus
Cars.com
Autotrader
Carfax
TrueCar
Edmunds
Kelley Blue Book
Facebook
VinSolutions
DealerCenter
DealerSocket
Dealer Essential

CarGurus, Cars.com, Autotrader, Facebook, your CRM. If it sends an ADF lead, Reach works it within seconds. Connect the CRM you already run or forward your leads to us. No rip-and-replace.

The unfair advantage

AI does what a BDC desk can't.

Manual outreach tops out at a few dozen conversations a day, and the leads you don't reach go cold. Reach gives every dealer an always-on team that never sleeps, never forgets, and never burns out.

300+

Conversations a day

A solo BDC rep works 30–50 leads a day before burning out. A Reach agent holds 300+. Every one personalized, none skipped.

24/7

Replies in seconds

AI answers instantly at 2pm or 2am, so you catch buyers in the window that actually converts.

100%

Every lead worked

No dropped threads. Agents keep nudging until a buyer replies, books, or opts out.

1/10th

The cost of a BDC desk

The work of a full business-development team, at a fraction of the payroll.

The manual way

  • Reps cold-call off a spreadsheet
  • Follow-ups slip through the cracks
  • Nights and weekends go unanswered
  • Throughput capped by headcount

With Reach

  • AI texts and emails every lead, personalized
  • Verified, branded blue messages, never a random number
  • Persistent follow-up until they reply or opt out
  • Instant responses around the clock
  • Scales to thousands without new hires

Your AI outreach system

Work the leads. Book the appointments.

Reach is our AI outreach system, working leads for dealers right now, texting and emailing every contact, holding real conversations, and following up with every buyer until they book.

Reach

Engage every lead by text and email, at scale.

Reach deploys AI agents that work your existing lead lists over SMS and email. They hold real conversations, extract budget and timeline, detect appointment intent, and hand off to a human the moment it matters.

AI agents texting and emailing 300+ leads a day
Multi-turn conversations, not blast templates
Auto-extracted budget, timeline, and trade-in details
Seamless human takeover when a deal gets hot
Explore Reach
TV

Trevor Vance

2021 Ford F-150

AI
Yeah, the F-150 is still available
Awesome. What were you hoping to get for it?
Around $24,000
I can do $23,500 cash. Want to book a quick appraisal?
Sent by AI

The platform

Everything Reach does in one workspace.

Texts that sound like your best closer

Every message is written to the lead in front of it: warm, direct, and on-brand. No robotic “just checking in” blasts.

Is the 4Runner still available?
It is! Are you looking to trade something in, or straight purchase?
Sent by AI
Might trade my Civic

Agent voice

WarmDirectOn-lot lingoNo “just checking in”

Reads the lead

A new angle on every follow-up

Reach reads each lead's source and history, then works a fresh reason to reply across SMS and email. Never the same message twice.

1
KBB lead

Texted so the KBB shopper knows the offer is real.

2
Lease-end

Emailed before the return date, with a trade path.

3
Cold list

Re-opened with a reason to reply, not a “still looking?”.

4
Trade-in

Nudged with a number so they book an appraisal.

5
Web form

Answered the exact question they asked on the site.

6
Service

Turned a service visit into an upgrade conversation.

Books the appointment

Connect your Google Calendar and Reach lands the time on it the moment a lead is ready, 24/7.

Thursday

Auto-booked
9:00
10:30
2:00
3:30
4:15
5:00

Booked Priya for a 2:00 test drive.

SMS + email, one inbox

AI runs the thread; your team takes over with one click.

AllSMSEmail

Trevor V.

Tomorrow at 2 works

AI

Priya S.

What can you offer?

AI

Marcus R.

Taking this one

You

Compliance, handled

A2P 10DLC, TCPA and CASL, set up and handled for you.

A2P 10DLC registered

TCPA consent tracked

Canada CASL ready

STOP / HELP honored

Sender of recordYour dealership

Why Reach converts

The message is the difference.

Selling cars is human psychology. Reach reads each lead’s source and intent and texts like your best closer, not a blast template your customers delete on sight.

KBB trade shopper

Generic AI

Hi John, just checking in on the 2024 Camry. Are you still interested?

Reach

Hey John, saw you ran a KBB report on the 2024 Camry. Are you trying to figure out what it’s worth for a trade, or just seeing where you stand?

Why it works: Reads the lead source and opens with what they actually did. Every answer keeps the conversation moving.

Lease ending soon

Generic AI

Hi Marcus, are you looking for a new vehicle this year?

Reach

Hey Marcus, your Civic lease is up in about 87 days so I wanted to reach out early. Are you thinking of turning it in, buying it out, or getting into something new?

Why it works: Specific timing and a real reason to act now, framed as help, not a pitch.

Cold / aged lead

Generic AI

Just following up again. Are you still interested in a truck?

Reach

Hey, we talked back in February about a pickup. A lot has changed since then and a couple just landed that are close to what you were after. Still looking?

Why it works: A fresh, honest reason to reach back out. Never “just checking in.”

Reads every lead’s source & intentNever quotes a price over textOffers two time slots, not “when are you free?”One sharp question, not a wall of textA fresh angle on every follow-up

Social outreach

Post to Facebook & TikTok. Answer every DM.

Reach doesn't stop at your lead list. Publish to the feeds your buyers live in, then let the same AI agents handle the messages that come back, right alongside your SMS and email.

Publish

Post to Facebook & TikTok

Push your inventory, offers, and short-form video straight to Facebook and TikTok, scheduled or on demand. Your lot, in front of buyers where they already scroll.

Schedule posts or fire them off in one click
Inventory and offers, formatted per platform
Respond

Answer every comment & DM

Every comment, Marketplace message, and DM lands in the same Reach inbox. The same AI agents reply, qualify, and book the appointment, nothing slips through.

Comments and DMs answered in seconds
Qualifies and books, then hands off to a human
FacebookPages, Marketplace & Messenger
TikTokPosts & direct messages
See how social outreach works

The problem

Lead follow-up is broken.
We fixed it.

Broken

The old way of working leads.

01

Most leads never get a second touch, reps give up after one try

02

Speed-to-lead is minutes too slow, so buyers go cold

03

Cold-calling burns reps and doesn’t scale past the day’s list

04

No one really knows which leads got worked, or how

Fixed

The Private Car Finder way.

01

Every lead texted and emailed within seconds, automatically

02

AI agents hold real conversations and qualify budget, timeline, and trade-in

03

Relentless, on-cadence follow-up until they book, no lead left behind

04

A real pipeline your managers can measure, not a side project

Built for the floor

Always on. No games. No fees.

24/7

Outreach that never sleeps

Seconds

To first reply on a new lead

$0

Per-car or per-lead fees

300+

Personalized messages a day

US + CA

Built for the U.S. and Canada

The Hammer alternative

Better conversations. Fixed pricing.

Shopping Hammer? Reach answers leads just as fast, then wins on the two things that actually cost you: a price you can see without a sales call, and an agent you can try on your own leads before you pay a cent.

Reach
PricingFlat monthly price, published on the site, $199 to Enterprise
Try before you buyTwo-week free trial on your real leads, no card required
Agent responsesGenuine, store-tuned conversations with instant human handoff
Go liveSame day
Hammer
PricingQuote-only, a sales call just to get a number
Try before you buyCredit card up front; see it work only after a sales call
Agent responsesAlways-on AI replies, tuning and scope gated behind onboarding
Go liveUp to 72 business hours
See the full Hammer comparison

Comparison based on publicly available information (Hammer's website and third-party reviews) as of July 2026. Hammer pricing is quote-based; details may vary by dealership and change over time.

Pricing

Prove it works. Then pay.

Start with a two-week free trial on your real leads. No contract, no commitment. If it doesn’t bring you value, we’ll even cancel it for you.

Two-week free trial
Freefor two weeks

No contract · No commitment · Cancel anytime

If it doesn’t bring you value, we’ll even cancel it for you.

We’ll set it up with you.

  • Full access to Reach (AI SMS & email outreach)
  • Runs on your real leads from day one
  • Verified, branded messaging + automated follow-ups
  • Booked appointments on your calendar
  • White-glove setup and onboarding
01

Start free

Spin up Reach on your own leads. Two weeks, no contract, no commitment.

02

Watch it work

AI texts and emails every lead, holds real conversations, and books appointments while you sleep.

03

Then choose a plan

Once it’s proven, pick the plan that fits: Single User, Dealership, or Enterprise.

When you’re ready to continue

Three plans. No surprises.

Single User

For solo sellers getting started

$199/mo
  • Up to 5 new contacts per day
  • AI-powered SMS & email replies
  • Appointment booking
  • Manual takeover anytime
  • Reach analytics dashboard

Dealership

Most popular

For growing dealership teams

$999/mo
  • Up to 50 new contacts per day
  • Everything in Single User
  • Unlimited team seats
  • Shared team inbox & contacts
  • Bulk campaign scheduling
  • Priority support

Enterprise

White-glove

For high-volume operations

$19,999/mo

Starting point, tailored to your volume and requirements.

  • Unlimited daily contacts
  • Everything in Dealership
  • Dedicated custom phone numbers
  • Custom branding & white-label
  • Dedicated account manager
  • API & CRM integrations

Every plan starts with the two-week free trial. No per-lead or per-car fees.

No hidden fees. No long-term contracts. Talk to sales.

Ready when you are

Work every lead like it's your best one.

See what an always-on AI outreach team looks like working your leads in your market.

Contact support

FAQ

Questions, answered.

Reach is an AI outreach system for car dealerships. It works your existing lead lists over SMS and email, holding real, multi-turn conversations, qualifying budget, timeline, and trade-in, and booking appointments around the clock. Your leads flow in from your CRM and Reach takes care of every follow-up so nothing slips through the cracks.